Following a new AirTag in January, Apple is set to unveil its next new products of 2026 this week. As Mac Rumors reports, Apple CEO Tim Cook teased that the company will have a “big week ahead,” with announcements set to begin this Monday, March 2.
Given this launch is described as an “Apple Experience,” it appears there will not be a traditional Apple Event live stream. Instead, the new products are expected to be unveiled in a series of press releases on the Apple Newsroom website. At least five new products expected to be unveiled, including a lower-cost MacBook, an iPhone 17e, and more.
A new lower-cost MacBook will “very likely” be one of the new products introduced next week, according to Bloomberg’s Mark Gurman. Rumored features include a 12.9-inch display, a version of the iPhone 16 Pro’s A18 Pro chip, and a variety of fun color options.
Gurman expects the iPhone 17e to debut by the first week of March. The device is expected to have four key upgrades over the iPhone 16e, including an A19 chip, MagSafe, Apple’s C1X modem for faster 5G, and Apple’s N1 chip for Wi-Fi 7.
Other potential products coming next week include an iPad Air with the M4 chip, an iPad 12 with the A18 chip, a MacBook Air with the M5 chip, and MacBook Pro models with M5 Pro and M5 Max chips. Two new Studio Displays are reportedly in the works too, but Gurman said it might be “overkill” for those to arrive next week.
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