What is Prime Day?
Prime Day is a global annual savings event that falls over a two-day period and is exclusive to Amazon Prime members. During this sale, shoppers can expect steep discounts across categories including beauty, tech, home, fashion, kitchen and more.
According to NBC’s Today Show, last year, Prime Day was available in multiple countries, reaching Amazon Prime members in Austria, Brazil, Japan, Luxembourg, the United Kingdom, Egypt, United Arab Emirates and Singapore — just to name a few!
When is Prime Day?
Falling in the footsteps of previous years, 2023 Prime Day will take place over a two-day span, Tuesday, July 11 and Wednesday, July 12. According to Amazon, the event originally started as a summer savings event to celebrate Amazon’s birthday, which launched in July 2015. Due to the pandemic, the retailer pushed Prime Day 2020 to October and then moved back to the summer months with Prime Day 2021 and Prime Day 2022 falling in June and July.
However, in October 2022, the retailer launched a second two-day sale event that year: “Prime Early Access Sale.” This gave Amazon Prime members another chance to score savings ahead of the Black Friday and Cyber Monday shopping weekend.
What time does Prime Day start?
If you are ready to set your clocks and get the deals as soon as you can, you have to abide by Pacific Standard Time if you are not on the West Coast. The official start of the shopping event is July 11 at 12 a.m. PST (3 a.m. EST) and it runs through the end of July 12 at 11:59 PST (8:59 p.m. EST).
How to find the best Prime Day deals?
If you want to save big during Prime Day 2023, here’s how you can get started before and during the event, according to the retailer:
- You will need an Amazon Prime account.
- Download the Amazon Prime app and allow notifications.
- By setting up alerts via the app, you will receive personalized push notifications about updates on your recently viewed items throughout the event.
- If you have Alexa, use it! The device will notify you of deals on anything in your cart, wish list or “saved for later” section up to 24 hours before they’re even available. You can ask, “Alexa, what are my notifications” to learn more about the sales you’re interested in and even have Alexa buy something for you once the deal goes live. You can also tell your device, “Alexa, remind me when Prime Day starts,” so you’re ready to shop when the clock strikes Prime Day.
To save even more before the big sales event, Amazon also offers a Subscribe & Save program, which can help you get up to 10% off one to four products or up to 15% off five or more products. There are thousands of items eligible for the subscription service — from pet food to beauty items to groceries and more — and there’s no fee to get started. Just select a quantity and schedule your delivery — and you can cancel any time! Although we recommend getting a membership to access future Prime Day deals, it’s not a requirement to start subscriptions.
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