After abruptly closing six years ago due to funding issues, this week organizers have announced the second coming of Stockholm Fashion Week, now set to return the first week of June. What’s more, for the very first time, the week, which is presented by the Association of Swedish Fashion Brands (ASFB) will have funding support from the Swedish Government via the Ministry for Foreign Affairs.
As Vogue Scandanavia reports, rather than compete directly with Copenhagen Fashion Week, which has established its stronghold as the leading traditional fashion week in the Nordic region Stockholm Fashion Week (STHLMFW) aims to bring together multiple creative industries from design to music to art and film.
The week will be documented by Studio Bon (the creative agency behind Stockholm Fashion Week in its heyday). Meanwhile, the creative agency Common Values United will produce Space by STHLMFW, the physical space at which many activations will take place.
While we will have to wait until the brand line-up and schedule is revealed to dig into the details, it has been revealed that the week will culminate in The North Star Gala, which will take place at Nordiska Kompaniet. The gala promises to bring together prominent figures within Swedish fashion to highlight and celebrate local talent.
There was a time when Stockholm Fashion Week was as relevant as CPHFW, with industry heavy-hitters flocking from far and wide to the city to take in the shows and attend the events, which stretched to the wee hours of the morning (back then, Mercedes Benz was the title sponsor and the likes of Ann-Sofie Back, Filippa K and Tiger of Sweden flecked the schedule). With many Swedish brands already showing either in Copenhagen or abroad at the fashion weeks in Paris and Milan, only time will tell which brands will participate and in what capacity.
“Stockholm Fashion Week exists for the brands and the culture that exists here, not the other way around,” says John-Jamal Gille, Director of ASFB. “We’ve stripped away unnecessary structures, giving full control back to those who make Swedish fashion what it is while at the same time making sure their work translates into real outcomes meaning visibility, business opportunities, and global relevance on their own terms.”
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