Ben & Jerry’s wants you to vote for justice this presidential election, so the brand is bringing back its Justice Remix’d flavor to encourage just that. Better yet, any customer who pledges to do so can get a free waffle cone.
First released to bring awareness to criminal justice reform and systemic racism last year, the Justice Remix’d flavor is a spicy combo of cinnamon and chocolate ice cream. According to the website, Justice Remix’d has “Cinnamon & Chocolate Ice Creams with Gobs of Cinnamon Bun Dough & Spicy Fudge Brownies,” and the flavor is available as a limited batch at Ben & Jerry’s shops and in stores nationwide for about $5.
To further entice people to participate in the election, Ben & Jerry’s is offering voters for justice a free freshly baked waffle cone–no matter the size of their original ice cream order. Customers can even check their voter registration status, register online, and get local election information while at participating Ben & Jerry’s locations.
“Young people have the ability to determine the outcome of this election,” head of global activism strategy for Ben & Jerry’s Chris Miller said in a press release. He continued:
They represent 37 percent of US voters, the single largest group of eligible voters, and everything they care about is on the ballot—racial justice, access to healthcare, climate change, the economy, LGBTQ rights. There is so much at stake, and it’s not just at the top of the ticket. We’re working hard to encourage young people to make their vote their voice this November.
Well, you heard Ben & Jerry’s! Get out, vote for justice, and have some delicious ice cream in a crisp waffle cone while you’re at it.
—
Photo Credit: ChameleonsEye / Shutterstock.com