Gabrielle Union has accomplished so much she’s not just a multi-hyphenate — she’s a multi-multi-hyphenate. The actress-host-producer-activist-author-entrepreneur-designer-mom-mogul’s latest venture? A re-vamp of her hair-care brand, Flawless by Gabrielle Union, which originally launched in 2017.
In August, Union partnered with her longtime hairstylist and friend Larry Sims, a superstar in the industry credited with introducing the world to Victoria Beckham’s famous “bob” hairstyle. Other than Union and Beckham, Sims’ most notable clients include Kerry Washington, Queen Latifah, Zendaya and Mary J. Blige, and for the last 7 years Larry has been the brand ambassador for the international hair care company Schwarzkopf.
Union and Sims are working together to introduce 12 new products (along with new branding) — all available on Amazon for the extremely reasonable price of less than $10 each. The new formulas, which span co-wash, shampoo, conditioner, a mask, moisturizing treatments and scalp care, were the result of a hands-on approach to product development on the part of both Union and Sims.
While undergoing IVF therapy in 2017, the actress struggled with hair loss as a side effect, prompting subsequent months of experimentation with ingredients that would help re-grow hair. While the new Flawless lineup isn’t focused solely on hair growth, it’s certainly informed by it, with an emphasis on ingredients that moisturize, strengthen and rebuild hair health.
But it’s not just the products themselves that are personal to Union. It’s also the entire structure of the company, which in its new iteration is majority Black-owned: She and Sims co-created the brand and retain control of it. While not entirely self-funded, Union did invest her own funds.
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