Sometimes life gets off track and you can’t seem to find your beat. To help consumers restore their rhythm and chew through those moments, TRIDENT Gum and T-Pain have collaborated to launch #ChewTunes. The brand-new customizable experience allows fans to drop their own beat using the #ChewTunes Instagram filter. Consumers 16 and older can win a trip to the 63rd GRAMMY Awards® or a cash prize just for dropping an original beat!
The limited edition TRIDENT Gum Chew Tunes packs are available in four iconic flavors – Original, Spearmint, Watermelon Twist & Tropical Twist – and each corresponds to a unique instrumental sound for a completely original tune. Whether it’s a funky sound with Original or an island-inspired rhythm with Tropical Twist, fans can chew through their day and jam out with their #ChewTunes beat!
“The TRIDENT Gum brand knows life can sometimes get off track and throw you off your game. We’re working with T-Pain to encourage fans to create and share their own #ChewTunes beat through an interactive experience,” said Iryna Shandarivska, Senior Category Director at Mondelēz International. “Chew Tunes gives consumers a tool to restore their rhythm in a fun and engaging way.”
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