Pitbull has announced his latest investment and ambassadorship, HALO. As a result of a cash injection into the Company, the international super-star will become a significant shareholder, and will work with the HALO team to advise on brand development, strategic investor relations, international expansion, as well as marketing initiatives and retail expansion & distribution strategy.
“When we were introduced to HALO, we were excited to be part of the next hydration revolution and new generation of VitaminWater,” said Armando Christian Perez (Pitbull). “We’re delighted to officially announce our partnership with Team HALO and look forward to actively working with them in keeping the world hydrated while at home and on the road. Dale!”
Both HALO and Pitbull have a passion for inclusion, equality and a shared vision to help the world hydrate better. And so, in a ground-breaking addition to the partnership, Pitbull’s revered six-woman dance team, “The Most Bad Ones”, will also become shareholders in HALO. The beverage’s unrivalled functionality, health benefits and delicious taste, will keep the dancers hydrated all day (and all night). The broad-based collaboration also includes donating a portion of sales to Pitbull’s SLAM! Academy.
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