It has been announced that the Vuse brand will be a headline sponsor for the U.S. portion of The Fratellis’ upcoming international concert tour. This Vuse sponsorship is part of a broader sponsorship deal between British American Tobacco (“BAT”), RJRVC’s ultimate parent Group, and The Fratellis. To celebrate this sponsorship, The Fratellis will offer an exclusive sneak peak of their new song, “Strangers in the Street,” via Vuse Vapor’s U.S. age-restricted Instagram channel.
The Fratellis are a multi-platinum, multi-award-winning Scottish rock band from Glasgow, formed in 2005. The band consists of lead vocalist and guitarist Jon Fratelli, bassist and backing vocalist Barry Fratelli, and drummer and backing vocalist Mince Fratelli. The Fratellis have announced that their sixth studio album, titled Half Drunk Under a Full Moon, to be released on October 30, 2020, alongside a full UK and North American tour.
“We’re pleased to be part of The Fratellis’ upcoming U.S. tour, and to bring exclusive music and inspirational experiences for adult nicotine consumers,” says Leila Meideros, U.S. Head of Vuse Vapor.
To celebrate the announcement of this sponsorship, The Fratellis will release a new track, “Strangers in the Street,” featuring legendary U.S. soul singer P.P. Arnold. This new track will premiere on Vuse Vapor’s U.S. age-restricted Instagram channel on May 7. The Fratellis will also be releasing a video that will be available exclusively on Vuse Vapor’s U.S. Instagram channel through May 14.
“This song is a unique passion project for us. We recorded separately due to the pandemic and edited together to share through Vuse’s Instagram,” says Jon Fratelli, “We’re glad we can still put out music despite the circumstances, and we’re thankful to Vuse for helping make it happen.”
Check out the dates for The Fratellis’ North American Trek dates below:
JUN 1 MON
Commodore Ballroom @ 7:00pm
Vancouver, BC, Canada
JUN 2 TUE
The Showbox @ 7:00pm
Seattle, WA, United States
JUN 3 WED
Roseland Theater @ 7:00pm
Portland, OR, United States
JUN 5 FRI
The Fillmore @ 7:00pm
San Francisco, CA, United States
JUN 6 SAT
Fonda Theatre @ 7:00pm
Los Angeles, CA, United States
JUN 7 SUN
The Observatory North Park @ 7:00pm
San Diego, CA, United States
JUN 9 TUE
The Commonwealth Room @ 7:00pm
Salt Lake City, UT, United States
JUN 10 WED
Ogden Theatre @ 7:00pm
Denver, CO, United States
JUN 12 FRI
First Avenue @ 7:00pm
Minneapolis, MN, United States
JUN 13 SAT
Metro @ 7:00pm
Chicago, IL, United States
JUN 14 SUN
The Danforth Music Hall @ 7:00pm
Toronto, ON, Canada
JUN 16 TUE
Webster Hall @ 7:00pm
New York, NY, United States
JUN 19 FRI
Royale @ 7:00pm
Boston, MA, United States
JUN 20 SAT
Theatre of Living Arts @ 7:00pm
Philadelphia, PA, United States
JUN 21 SUN
9:30 Club @ 7:00pm
Washington, DC, United States
JUN 23 TUE
Exit/In @ 7:00pm
Nashville, TN, United States
JUN 24 WED
Variety Playhouse @ 7:00pm
Atlanta, GA, United States
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Photo Credit: Christian Bertrand / Shutterstock.com