Allied BioScience announced that Daryl Johnston has joined the firm as Senior Advisor of Sports Marketing, effective immediately. A former fullback for the Dallas Cowboys and current NFL analyst with FOX Sports, Mr. Johnston will focus on Allied BioScience’s business growth as it looks to expand into the sports industry and other diversified sectors.
Since his retirement from professional sports after the 1999 NFL season, Mr. Johnston has reached millions of American football fans as a top NFL broadcast analyst. The former three-time Super Bowl Champion also served as the General Manager of the San Antonio Commanders of the Alliance of American Football in 2019 and was the Director of Player Personnel for the Dallas Renegades of the XFL in 2020.
“The interruption of sports at all levels due to COVID-19 has disrupted much more than just the games and the entertainment of sport. It has impacted all the employees and business owners across America who rely on sports for their economic livelihood and temporarily broken the bonds we all get from watching, coaching and playing the game together,” said Mr. Johnston. “I’m excited to join the Allied BioScience team to do our part to help sports resume safely and confidently which will be one of the many steps that helps get America get back on its feet.”
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