Research shows that gender diverse teams significantly outperform – but women are still highly underrepresented in the number of fund managers. PEWIN #HerWorth challenge hopes to change that.
In managing their wealth, women are looking for investments that align with their values. However, many women are finding that they don’t have any female-led funds in their investment portfolios.
zero. I felt a call to action,” said Kim Jordan, recently retired senior R&D executive at Procter & Gamble.
By simply asking the question, Kelly Williams and Kate Mitchell, co-CEOs of the Private Equity Women Investor Network (PEWIN), hope its newly announced initiative will highlight to allocators that investors care about gender parity – and that it will spur investment in female-led funds and have a trickle-down effect into venture capital and private equity, female founded companies, public boards and even politics.
According to Morningstar, nine out of ten fund managers are male.
Private Equity Women Investor Network (PEWIN) is hoping to change that by launching a new campaign similar to the #IceBucketChallenge, #TimesUp and #MeToo.
The campaign is called #HerWorth.
The #HerWorth challenge is simple: Participants ask their financial advisor, “What percentage of my portfolio is managed by female fund managers?” – and post their results online with the hashtag #HerWorth. Then they challenge three others to do the same.
“The goal is to raise awareness among retirees and investors like Kim Jordan – and to highlight to large institutions that investors like Kim – their clients – care about this issue,” said Elizabeth Edwards, member of PEWIN and Managing Partner of H Venture Partners, a consumer venture fund.
—
Photo Credit: dnd_project / Shutterstock.com