Sports Engineering, Inc., is pleased to announce that former Super Bowl-winning quarterback Joe Theismann has joined SEI to help advance SEI’s SmartSpring™ technology. SEI is continuing its efforts to make footwear and sports equipment safer for athletes and active people of all ages. Among other activities, Mr. Theismann will advise SEI in its efforts to introduce the SmartSpring™ technology to manufacturers in order to incorporate the advanced, impact-absorbing technology into football cleats, helmets, and protective gear.
Theismann, who played 12 seasons with the Washington Redskins before retiring after the 1985 season, is also a former, NFL Most Valuable Player, NFL All-Pro First Team, and NFL Man of the Year. In his post-football career, he has been a television broadcaster and has given his time and money to many worthy charitable endeavors. This includes representing the NFL and speaking to young athletes about the importance of safety in sports, especially football.
“Joe Theismann has done so much in his post-career to help young people understand the importance of athletics, teamwork, and safe-play. We are very fortunate to have someone of his caliber on the SEI Team. Joe will be helpful to SEI in introducing our advanced, impact-absorbing technology to brands and manufacturers of athletic footwear and equipment. SEI plans on licensing the technology to the various segments within the athletic footwear and equipment space,” stated Ed Cowle, CEO of Sports Engineering Inc.
Mr. Theismann added, “I am excited to be a part of the SEI team and help them in their mission to make sports safer for people of all ages. We hope that the SEI’s SmartSpring™ technology will be a game-changer that helps to prevent injuries to athletes and other active people. I look forward to advancing SEI’s mission.”
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