Designers raised the stakes on Super Bowl style. WWD reports that in a perhaps unexpected twist, several fashion brands dropped Super Bowl LIV capsule collections to commemorate the biggest night in football, when the San Francisco 49ers went head-to-head with the Kansas City Chiefs in Miami. Balenciaga, Dsquared2, Off-White, Givenchy and Balmain were just some of the brands getting in on the action, designing Super Bowl-themed products for Saks Fifth Avenue’s collection.
Saks Fifth Avenue teamed with 25 fashion brands to create a 100-piece collection tied to the 2020 Super Bowl, including Balmain, Balenciaga, Givenchy, Off-White, Prada and more. The men’s wear collection included apparel, sneakers and accessories such as an Off-White collegiate-themed sweatshirt, a camouflage-print, graphic Heron Preston T-shirt and matching sweatpants and a Givenchy bomber jacket and gym shorts, among others. The collection was an expansion of the retailer’s initiative for last year’s Super Bowl, which included 70 items created by 26 fashion brands. Prices for the 2020 Super Bowl collection range from $65 to $2,890.
Nike also tapped into the Super Bowl with the release of its Vapor Edge football cleats meant for optimal speed and performance. The Nike Vapor Edge Pro 360 retails for $120 and the Nike Vapor Edge Elite 360 cleat retails for $200 starting on Feb. 2. The brand also released Super Bowl-themed sportswear pieces, including a Miami crop top jersey, a limited-edition Super Bowl and a white and turquoise bucket hat, ranging in price from $32 to $160.
Jennifer Lopez and Shakira also commemorated their highly anticipated halftime show (in which they did NOT disapoint) with both launching Super Bowl-themed merchandise. Lopez geared up for her first Super Bowl Halftime performance with a merchandise collection launch. The collection, which was created by Warner Music Artist Services, included a cropped sweatshirt, graphic T-shirts and a bedazzled tumbler that reads “JLo.” The collection ranges in price from $29 to $34.
But wait, there’s more. NFL player turned football analyst and TV personality Michael Strahan teamed with the NFL for a limited-edition Super Bowl collection to celebrate the league’s 100th season. The collection, which is manufactured by G-III Apparel Group, includes women’s wear and men’s wear pieces such as tank tops, T-shirts, polos, jackets and sweatshirts in turquoise and gray, which are the official colors of the 2020 Super Bowl. Prices for the collection range from $34.99 to $69.99.
Finally, MCM Worldwide teamed with the NFL and Wilson Sporting Goods for a limited-edition gold football adorned with the designer brand’s well-known Visetos design. The football is finished with black laces and also features the Wilson logo and the NFL’s 100th season logo. It will retail for $349.99 and will be available starting this week on MCM and Wilson’s web sites in addition to MCM’s new Miami storefront.
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