The Year of the Rat is nearly here and designers are getting in on the Lunar New Year celebrations. The Year of the Rat is the first year in the 12-year cycle of the Chinese zodiac. Those born in the Year of the Rat are said to be successful in their careers, honest and easygoing.
Moschino and Rag & Bone are just two of the major fashion brands honoring the Chinese New Year, which takes place on Jan. 25 with special collections inspired by some more-than-familiar rodent characters. Rag & Bone, for example, is looking back to the 2015 “Pizza Rat,” giving a nod to the viral video of a rat carrying a slice of pizza throughout the New York City subway.
Here are the ways these fashion labels are getting down with the Year of the Rat:
Rag & Bone
Rag & Bone is paying homage to Pizza Rat — a reference to the viral 2015 video of a rat carrying a slice of pizza in the New York City subway — for its Lunar New Year 2020 collection. The collection includes graphic T-shirts, sweaters, wool beanies and leather goods that are printed with the infamous Pizza Rat image. The collection is available now and ranges in price from $95 for a beanie to $425 for a crossbody bag.
Moschino
Moschino took inspiration from Mickey Rat — the cult-favorite Mickey Mouse parodied cartoon created by Robert Armstrong — for its Lunar New Year collection. Creative director Jeremy Scott created a collection of women’s and men’s pieces, such as graphic T-shirts, varsity jackets, sneakers, backpacks and phone cases, that feature the Mickey Rat cartoon. Scott tapped fashion stylist and model Mia Kong and male model Jun Kai Qi for the collection’s campaign. The collection is available now and ranges in price from $90 for a phone case to $760 for a hoodie.
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