The Year of the Rat is nearly here and designers are getting in on the Lunar New Year celebrations. The Year of the Rat is the first year in the 12-year cycle of the Chinese zodiac. Those born in the Year of the Rat are said to be successful in their careers, honest and easygoing.
The likes of Gucci, Etro, and Off-White are just some of the fashion brands honoring the Chinese New Year, which takes place on Jan. 25 with special collections inspired by some more-than-familiar rodent characters. Gucci, for one, is paying homage to Mickey Mouse with a collection of apparel and accessories that feature images of the iconic cartoon character intermixed with the brand’s motifs and logos. Here are the ways these three fashion labels are getting down with the Year of the Rat:
Gucci
Gucci is looking to Mickey Mouse to celebrate the Lunar New Year 2020, creating a capsule collection inspired by Disney’s most famous character. The collection, which hit stores and online on Jan. 3, includes women’s and men’s clothing, shoes, handbags and other accessories that combine images of Mickey with Gucci’s heritage logo. Gucci tapped brand ambassador Ni Ni, actor Earl Cave and designer and poet Zoë Bleu to star in the collection’s campaign, which was photographed by Harmony Korine. Prices range from $210 for a silk neck bow to $4,900 for a reversible coat.
Off-White
Off-White is released its Lunar New Year collection on Jan. 8, which includes women’s and men’s wear, including T-shirts, hoodies, sweaters, bucket hats and leather goods. The pieces are designed in black, white and red, printed with the brand’s logo, images of peach flowers and rats and the phrase “Good Luck.” The collection is available now and ranges in price from $85 for a pair of socks to $1,090 for a tote bag.
Etro
Etro has teamed with Warner Bros. to create a Lunar New Year collection based on the hit kid’s show, “Tom & Jerry.” The collection is fittingly dedicated to Jerry, with unisex pieces including dress shirts, sweaters, bags and scarves featuring images of the cartoon mouse over the brand’s well-known paisley print. The collection is available now for purchase and ranges in price from $70 for a pair of socks to $940 for a bucket bag.
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