WHO: Enterprise Rent-A-Car and GRAMMY-nominated band OneRepublic
WHAT: Friday night, Enterprise hosted its second annual music and adventure-driven campaign “Share the Code. Hit the Road” with OneRepublic and special guest Jamie N Commons to celebrate people who serve others through acts of kindness big and small.
The concert event took place in Pioneertown, CA just outside Joshua Tree National Park, at the famed venue Pappy & Harriet’s. Fans from 27 states attended the OneRepublic concert for an exclusive, one-night-only performance and surprise fan experience in an unforgettable setting.
The band performed 14 songs including hits “Apologize,” “Counting Stars,” “Rescue Me”and their latest single “Wanted” off their upcoming album.
“It was a great experience partnering with Enterprise for this incredible night,” said Ryan Tedder of OneRepublic. “Playing to this crowd filled with people who do positive things for their community was inspiring to us as a band, as it speaks so true to the values of our organization, the Good Life Foundation.”
Designed to showcase those who pick up others through acts of kindness, “Share the Code. Hit the Road” put the power of concert ticketing into fans’ hands through a custom code-sharing method. OneRepublic kicked-off the campaign by sharing the first codes with a handful of fans who were selected for their inspiring acts of kindness through the band’s Good Life Foundation. Each of these fans redeemed their codes for concert tickets and received three additional codes to pay it forward to share with deserving people of their choosing. The codes were dispersed across the country until the event hit capacity. Fans had the opportunity to tell their code-sharing story at www.sharethecode.us.
Last year’s inaugural “Share the Code. Hit the Road” event took place in Denver, Colorado. Fans attended an unforgettable evening of music and entertainment with Sir Rosevelt and Cirque du Soleil, which communicated the Enterprise mantra “We’ll pick you up” by providing consumers with an exclusive experience rooted in travel, adventure and exceptional hospitality.
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