Already an established mega brand, Versace has gone from strength to strength since the Michael Kors acquisition back in 2018. Donatella has proved that Versace is still Versace with every runway show since showing the world that she’s still the boss.
For Fall 2019 Versace dropped the new Virtus handbag line, featuring gold ‘V’ shaped buckle, now Versace has their sights set on high-end fragrances. Versace Blonde and Versace Blue Jeans are already fragrance stables but Donatella’s ambition is aimed even higher. Versace has launched a line of six luxury scents, that are inspired by the label’s approach to couture, and they’re for all genders.
Each scent has its own unique identity, with each one celebrating a central ingredient. The perfumes feature notes of, Jasmine, Rose, Sandalwood, and Vanilla. The six intoxicating scents are called Cédrat de Diamante, Éclat de Rose, Figue Blanche, Jasmin au Soleil, Santal Boisé, and Vanille Rouge. The colored glass bottles with gold heads lend an artisan feel to each scent. The distinct colors heighten the sense of luxury, each fragrance feels personally curated.
“This is a new milestone for Versace that stems from the idea that every woman and man is different and that, in the same way that they like to get their dress made-to-measure, that’s even more true when it comes to fragrances,” said Donatella Versace.
The Atelier Versace Fragrance collection dropped October 25th in stores and online and is available for purchase now.
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