Kim Kardashian West may have only launched her new shapewear business SKIMS a mere month ago, but the reality-star-turned-entrepreneur is wasting no time in expanding its offering. Overnight, the KKW Beauty owner announced that she’s expanding her shapewear offering to include loungewear and intimates.
Taking to social media to announce the news (because, where else?), she shared an image of herself luxuriously lounging in a white bra and leggings set with the caption, “My essential underwear and lounge pieces made from ultra-soft cotton are coming soon.”
Sharing more images of the upcoming collection on her Stories, Kim revealed a large array of styles in a variety of new colors (off-black, lavender, a creamy white and a blue). The collection includes cotton rib tanks, a slip dress, high-waisted briefs, thongs, triangle bralettes, wide-strap balconette bras, cotton rib boxer shorts, T-shirts and more. Speaking of how she styles the pieces, Kim said, “I wear all of this as a combination with each other.” She added that the cotton T-shirt with leggings is her favorite combo, and was quick to praise the tank for having “the best neckline ever.”
In an official release, Kim explained that the pieces are made from natural fibres and have been “designed for comfort and ease.” She also reiterated her commitment to inclusivity. “Sizing for the collection ranges from XXS through 4XL in keeping with the brand’s emphasis on inclusivity, offering versatile pieces that are available to everyone and for every body.”
When the SKIMS collection first launched, it was reported that Kim made $2 million in a matter of minutes. The line was born out of Kardashian’s 10-year long quest to find the perfect shapewear to fit different occasions in her life.
The collection dropped on October 15, and is available at skims.com.
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