In anticipation of his first sold-out stadium show in Toronto on September 6, Tim Hortons announces a campaign and partnership with Canadian global singer-songwriter, Shawn Mendes. The campaign themed Home is Where the Heart is celebrates Shawn’s roots.
The film shows Shawn’s career journey, from the first time he posted videos online in his hometown of Pickering, Ontario to playing packed arenas and stadiums. The film, created by the agency GUT and directed by Jason Koenig, takes viewers through his rise to fame and ends with Mendes coming back to Canada to grab a heart-warming cup of coffee from a familiar face.
“I’m so excited to launch this incredible campaign with Tim Hortons in celebration of my homecoming Toronto show. Tims has been a part of my life since before I can remember and I’m so proud to share my love for this Canadian tradition.”
– Shawn Mendes, Singer-songwriter
“Shawn Mendes is a great and modern representation of our values, generosity and kindness. He has had such a deep personal relationship with Tim Hortons since his childhood, and now are proud to share his Canadian origins with the world.”
– Paloma Azulay, Global Creative Head, Tim Hortons
In addition to the spot, beginning on August 30 Mendes fans across Canada can also enjoy limited edition Tim Hortons cups featuring Shawn Mendes, the iconic roses from his current album and a classic maple leaf. Guests can get their hands on the Tim Hortons x Shawn Mendes cups through a purchase of any small, medium or large hot beverage until September 6, or while supplies last. Shawn Mendes reusable ceramic cups will also be sold at participating Tim Hortons restaurants in the Greater Toronto Area, supporting guests to make sustainable choices.
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Photo Credit: Andre Luiz Moreira / Shutterstock.com