As June marks Pride Month and the 50th anniversary of the Stonewall uprising, many fashion and beauty brands are coming out to support the LGBTQ+ community in impactful ways.
Several brands are showing their support by creating capsule collections full of rainbow-themed apparel and accessories, donating up to 100 percent of net proceeds to charities that benefit the LGBTQ+ community, including GLAAD, the Hetrick-Martin Institute and the United Nations Free & Equal campaign, among others.
American Apparel is continuing its support of the LGBTQ+ community with a capsule T-shirt collection full of Pride-themed apparel. The collection includes graphic T-shirts with statements like “Still Here, Still Queer” and “Everyone’s Gay” and retails for $24 to $28. The brand will be donating 100 percent of net proceeds to the Los Angeles LGBT Center.
J. Crew is launching a collection of Pride-themed T-shirts reading “Love First” in rainbow and gray. Available in men’s, women’s and children’s sizes — priced at $29.50 to $34.50 — 50 percent of proceeds will go to the Human Rights Campaign, a civil rights organization that works toward LGBTQ+ equality.
Club Monaco is teaming with the Stonewall Community Foundation to create a limited-edition $98.50 sweatshirt with 50 percent of proceeds going back to the organization. The brand is also revealing its “Love Starts Here” campaign, which features Club Monaco employees wearing the sweatshirt and sharing personal stories on how they’ve been impacted by the LGBTQ+ community.
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