As June marks Pride Month and the 50th anniversary of the Stonewall uprising, many fashion and beauty brands are coming out to support the LGBTQ+ community in impactful ways. Several beauty brands are showing their support by donating up to 100 percent of net proceeds to charities that benefit the LGBTQ+ community, including GLAAD, the Hetrick-Martin Institute and the United Nations Free & Equal campaign, among others.
According to a press release from Fossil, the brand is offering up a limited edition Pride month watch band as well as a watch case in which 100% of the earnings made from the case will help support the work done at the Hetrick-Martin Institute (HMI). HMI is an LGBTQ youth service agency providing young people ages 13 to 24 with counseling, health and wellness services, career development, liberal arts activities, and services for homeless youth.
Janiece Evans-Page, V.P. of Fossil Global Philanthropy and Sustainability, explained that self expression and individuality are the ultimate goals for the launch of the watch.
“We wanted to create a unique watch with a personalization element. so the wearer can express their individuality,” Evans-Page says. “We want everyone, regardless of age, sexual identity, or gender, to wear their pride in a way that speaks to them. The watch case is numbered and engraved with the inscription ‘Pride 2019’ and can be paired with any strap, further exemplifying is versatility.”
The collection not only offers the limited edition rainbow band, but also offered in the line are a series of silicone bands of every color in the rainbow.
“This watch embodies missions of both Fossil and HMI, which is for all people to feel empowered to be their true, authentic selves,” Evans-Page recently said in an interview with Bustle.com. “It is a symbol and celebration of what makes us beautiful and free to live and love however we choose.”
The watch band retails for $20 and the watch case will set shoppers back $75. Availability for purchasing starts May 29 and will be offered in select Fossil stores and online at Fossil.com. This watch case is super limited with 1,000 units, so get one while it’s hot.
Fossil has tapped a number of activists and actors for the watch’s campaign, including “RuPaul’s Drag Race” star Alyssa Edwards, “Pose” star Dyllón Burnside and activist Blair Imani, among others. The watch’s face and rainbow strap are sold separately for $75 and $20, respectively.
—
Photo Credit: Sam Aronov / Shutterstock.com