As June marks Pride Month and the 50th anniversary of the Stonewall uprising, many fashion and beauty brands are coming out to support the LGBTQ+ community in impactful ways.
Several footwear brands are showing their support by creating capsule collections full of rainbow-themed items to bring color and pride to your feet, donating up to 100 percent of net proceeds to charities that benefit the LGBTQ+ community, including GLAAD, the Hetrick-Martin Institute and the United Nations Free & Equal campaign, among others.
Adidas is launching a new iteration of its “Love Unites” campaign, enlisting pop artist Ace Troy, drag performer Flawless Shade and DJ Venus X, among others, for a short film talking about their experiences and the LGBTQ+ movement. Along with the campaign, Adidas is releasing a Pride collection consisting of footwear — including colorful designs of its Ultraboost 19, Nizza and Continental 80 sneakers, among others — apparel and accessories featuring the brand’s logo reimagined in rainbow colors, which will be available starting June 1. Through its initiatives, Adidas will also be donating to The Trevor Project, a youth suicide prevention and crisis intervention organization.
The sock brand Bombas is continuing its mission of donating socks to those in need with its first Pride Month rainbow-colored sock collection. Available in ankle and calf lengths — $12 for one pair or $45.60 for a pack of four — Bombas is also teaming with the Ally Coalition to allocate 40 percent of their sock donations in the month of June to homeless LGBTQ+ youth.
Ugg is redesigning its Fluff Yeah Slides with three vibrant color options: Pride Rainbow Yellow, Pride Rainbow Purple and Pride Stripes, a blue, pink and white style inspired by the transgender flag. The brand is teaming with the Born This Way Foundation and donating 25 percent of the $100 slide back to the charity.
Teva is linking with the Tegan and Sara Foundation — an organization started by musical group Tegan and Sara that supports young girls and women in the LGBTQ+ community — for a limited-edition rainbow-colored Flatform Universal Pride Sandal. The brand will donate $30,000 from sales of the $80 sandal to the charity.
The footwear brand Hunter is reimagining its classic Play Boot with a visible rainbow sole and pull tab, available June 3 for $100. For the launch of the boot, Hunter is teaming with five individuals in the LGBTQ+ community — London-based performer, ShayShay, BBZ co-founder Tia Simon-Campbell, BBC Radio host, Glyn Fussell, gender-neutral model Jay Espinosa and transgender dancer Lucy Fizz — to support five charities of their choosing.
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