As June marks Pride Month and the 50th anniversary of the Stonewall uprising, many fashion and beauty brands are coming out to support the LGBTQ+ community in impactful ways.
Several brands are showing their support by creating capsule collections full of rainbow-themed apparel and accessories, donating up to 100 percent of net proceeds to charities that benefit the LGBTQ+ community, including GLAAD, the Hetrick-Martin Institute and the United Nations Free & Equal campaign, among others.
This year, Polo Ralph Lauren is launching it’s first collection and campaign dedicated to LGBTQ+ rights. The brand’s Pride capsule collection includes five gender-neutral pieces, including a reimagined polo shirt with a rainbow collar and a T-shirt, sweater, hat and tote bag featuring a rainbow version of the brand’s logo.
As the company’s website states: “For more than 25 years, Ralph Lauren Corporation and The Polo Ralph Lauren Foundation have supported the LGBTQIA+ community through volunteer activations, corporate initiatives, and financial grants. Our partners have included, but are not limited to, the Hetrick-Martin Institute, amfAR, AIDS Walk New York, God’s Love We Deliver, and the Elton John AIDS Foundation.”
This year, one hundred percent of proceeds from the T-shirt and 50 percent of proceeds from the other items will be donated to the Stonewall Community Foundation. You can shop the collection on ralphlauren.com/pride.
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