As June marks Pride Month and 2019 celebrates the 50th anniversary of the Stonewall uprising, many fashion and beauty brands are coming out to support the LGBTQ+ community in impactful ways.
Several brands are showing their support by creating capsule collections full of rainbow-themed apparel and accessories, donating up to 100 percent of net proceeds to charities that benefit the LGBTQ+ community, including GLAAD, the Hetrick-Martin Institute and the United Nations Free & Equal campaign, among others.
Mega retail giant H&M has tapped actress and former NYC Pride Parade Grand Marshall Laverne Cox to front its Love for All collection and accompanying campaign, “Stay True, Stay You.” The collection includes rainbow-laden unisex T-shirts, sweaters, shorts, pants, accessories and shoes and features phrases like “Every Body Is Free to Love,” “Free & Equal” and “Proud.”
H&M will be donating 10 percent of proceeds from the collection to the United Nations Free & Equal campaign. Prices range from $9.99 and $69.99.
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