The entertainment industry celebrated the very best in motion picture marketing at the 20th Annual Golden Trailer Awards tonight at The Theatre at the Ace Hotel in Downtown, Los Angeles. More than 1,000 studio and network marketing executives, movie fans, celebrities and trailer editors were on hand as AV Squad and Lionsgate won the night’s top honor – “Best of Show” – for their work on the John Wick: Chapter 3 – Parabellum trailer titled “Conversation.” Netflix won the most awards of the night by studio taking home 16 Golden Trailer statues. Warner Bros (with HBO), and Disney were also big winners of the night taking home 14 and 11 Golden Trailer Awards respectively.
A Star in Born and John Wick: Chapter 3 – Parabellum were the night’s most lauded films of the evening with 5 Golden Trailer Awards each. Along with “Best in Show,” John Wick: Chapter 3 – Parabellum also won for Best Action and Best Summer 2019 Blockbuster Trailer, among others. A Star is Born won in categories including Best Drama, Best Romance, and Best Music TV Spot. Roma took home 4 awards that included Most Original Trailer.
Best creative vendors for 2019 included Buddha Jones and Mark Woollen & Associates, with each company earning 8 trophies a piece.
While the Golden Trailer Awards bestows trophies in 107 different categories (full list below), only 17 of the top honors were handed out live before a sold-out crowd. To view the complete list of 2019 winners and a selection of this year’s award grabbing trailers, please visit http://www.goldentrailer.com.
Marlon Wayans served as host and master of ceremonies, at the fun and spirited show, while celebrity presenters included Garcelle Beauvais (Spider-Man: Homecoming), Jackie Cruz (“Orange Is the New Black”), Affion Crockett (“50 Shades of Black”), Jason O’ Mara (“The Man in the High Castle”), Charlotte McKinney (“Baywatch”), comScore’s Paul Dergarabedian and others.
Industry judges participating in this year’s ceremony included Marvel Studios President Kevin Feige, producer Richard Suckle (Wonder Woman), writer/director Sam Esmail (“Mr. Robot”), producer Anthony Bregman (Eternal Sunshine of the Spotless Mind), director Hugh Welchmann (Loving Vincent), advertising executive Thomas Benski, film industry veteran David Dinerstein, cinematographer Dion Beebe, director James Ponsoldt (The Spectacular Now), Justine Armour, Chief Creative Officer 72andSunny, Daniel Brühl (Golden Globe nominee for “The Alienist”), Thierry Lacaze, Director of Distribution Studio Canal, Donnie Yen (Star Wars: Rogue One) and over two dozen industry luminaries. For a complete list of this year’s judges, visit the golden trailer awards website.
The Golden Trailer Awards were launched in 1999 by Evelyn Watters and Monica Brady as a way to recognize the best of the best in worldwide motion picture and television marketing. The event has become one of the most anticipated award shows of the year.
“Year in and year out for the past two decades, the Golden Trailer Awards have recognized the most outstanding achievements in film and television marketing and in recent years we have added categories that have celebrated the best marketing for gaming content,” said GTA Founder Evelyn Watters. “Congratulations go out to all of this year’s honorees and nominees, but especially to the teams at AV Squad and Lionsgate for their ‘Best of Show’ win and to this year’s most recognized teams at Netflix, Warner Bros., Disney, Marvel, Buddha Jones and Mark Woollen & Associates. They wowed moviegoers and our judges by creating the most innovative, impactful and memorable trailers and collateral marketing materials of the year.”
Added GTA executive producer Monica Brady, “We have seen so many changes in this industry over the last 20 years – more content, more creativity but at the essence of any great marketing campaign is a great trailer. It was the cornerstone then and it remains the cornerstone now.”
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