Crossover Media Group (CMG), a cross-platform content-production and advertising-sales firm, has added ad-sales responsibilities for the new podcast from one of America’s most popular talk hosts – National Radio Hall of Fame inductee Dr. Laura Schlessinger.
Dr. Laura’s podcast “Dr. Laura Call of the Day,” which CMG added via an agreement with Take on the Day, LLC, is available on all major podcast platforms, including Apple Podcasts, Google Podcasts and Stitcher. CMG is also handling ad sales and sponsorship support for the show’s social-media channels.
This newest addition joins other CMG-supported shows featuring such leading women hosts as popular political commentators Stephanie Miller, whose show airs on SiriusXM’s Progress Channel 127, and CNN and ABC News Contributor Tara Setmayer, who hosts the weekly podcast “Honestly Speaking.”
“Dr. Laura is a trusted voice for information and insights of importance to families,” said Sue Freund, Crossover Media Group Sales managing member. “Her new podcast enables her to reach audiences virtually wherever they are, whenever they want to hear her valuable advice and insights.”
“Dr Laura Call of the Day already is consistently a top-25-ranked podcast on the iTunes Kids and Family list with more than two million downloads a month,” said Geoffrey Rich, president of Take on the Day, LLC. “With Call of the Day, brands can maximize their awareness and sales to a vibrant community of family-first female followers. We felt that Crossover Media is the best sales partner to help us bring her message and podcast audience to the marketer community.”
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