Will Ferrell’s not chiseled, not oiled up (at least not yet), and not pretending that a pair of briefs has changed his life. He’s lying on a studio floor in a visor, socks and tighty-whities as Lonnie Hawkins, a fictional golf legend whose body has seen a few rounds.
As In Style reports, Ferrell is going all out for his upcoming Netflix movie, The Hawk, in which he plays a fictional professional golfer, a “former number one still convinced he has one more major left in him, despite most signs pointing the other way.”
In a new promotional campaign with SKIMS on June 29, the 58-year-old actor wore nothing but tiny briefs, a visor, sneakers, extra-long socks, and a shell necklace while hitting Skims-branded golf balls on the green. And when SKIMS founder Kim Kardashian adds her deadpan narration, the whole thing gets even better. “His body says retire. His Skims say one more round. Built for men who still know they’ve got it.”
As Man of Many reports, the campaign sees Ferrell model SKIMS in character, wearing the Men’s Cotton Brief in “Atmosphere”, the Cotton Rib Tank in “Chalk” and Men’s Tube Crew Sock, also in “Chalk”. Up top, he’s wearing his HAWK visor, along with a puka shell necklace, a golf club, a sports drink and enough pale thigh to make the whole thing feel painfully committed.
Per Netflix, the film—out July 16—follows Lonnie “The Hawk” Hawkins (Ferrell), an aging athlete who “struggles on the back nine of his career to recapture his magic…But with one more major to win to complete golf’s Grand Slam, Lonnie refuses to believe he’s anything other than one stroke away from the greatest comeback in golf history.”
In additional promo images, Ferrell switched up his look, adding a tight white tank top. In the caption, written from the perspective of his character, he wrote, “Is this full frontal? If so, I’m into it. @skims.”
The Elf star also did an interview with Entertainment Tonight as Lonnie, where he discussed his “unique” fashion. “Occasionally, if my game’s a little bit off and I need to just feel extra secure, I’ll throw the thong on,” he said. “And I kid you not, I’ll have a great round the next day if I thong it up, if I Sisqó it up.”
He also discussed his white shell necklace, which was on full display in the Skims ads. “My first tournament that I ever won was the Dole Pineapple tournament,” he said. “[I’ve] never taken them off. Not once. Even when I had my gallbladder taken out, I said, ‘Don’t remove my pukas. If I wake up and my pukas are off, I’m going to sue you.’”
SKIMS already has a habit of putting famous people in as little clothing as possible. The brand’s previous campaigns have featured men like Usher and Post Malone, while its women’s campaigns have featured the likes of Cardi B and Charli XCX.
But Ferrell’s bit works because it swaps sex appeal for total, unadulterated commitment. There’s no doubt Keli Holiday has the frontman bravado for Bonds. Whereas Lonnie Hawkins has divorced-dad golf club confidence in SKIMS. Both are apparently viable ways to sell underwear to us blokes, which feels about right for where men’s fashion marketing has landed.
Comparisons aside, it’s a lighter way to sell men’s underwear because the joke isn’t that Ferrell is the perfect fit for SKIMS. The joke is that Lonnie Hawkins absolutely believes he’s still got it.
The series also stars Molly Shannon, Jimmy Tatro, Fortune Feimster, Luke Wilson, Chris Parnell, Katelyn Tarver, David Hornsby, Gabriel Hogan and Aida Osman. It lands on Netflix on 16 July 2026.
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Photo Credit: Featureflash Photo Agency / Shutterstock.com
