Influencer Alix Earle gained a loyal following for posting about her struggles with acne, and now the she’s has announced her very own skincare brand: Reale Actives. As Hypebae reports, the line’s goal is to help acne-prone, but also sensitive skin.
“I started Reale Actives after years of struggling with acne and trying products that either didn’t work or were too harsh for my sensitive skin,” Earle stated in a press release. “I was constantly confused about what routine was actually right for me, and so many products felt overly clinical, complicated and honestly not very fun. Working closely with my dermatologist, we created a streamlined routine of clinically proven formulas that transformed my skin and my confidence.”
The line is “dermatologist developed with the most efficacious ingredients, clinically proven to deliver reale results,” and is both vegan and cruelty-free.
The brand is introducing four new products, forming an entire skincare routine: the Get Bare Makeup Melting Cleansing Balm to remove waterproof makeup, the Pore Power Exfoliating Gel Cleanser to unclog pores, the Go Deep Mandelic Acid Serum to refine texture and the Dew More Barrier Boosting Moisturizer to hydrate while strengthening your skin’s barrier.
The Reale Actives line ranges from $28 USD to $39 USD and is now available for purchase on the brand’s website.
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