June is Pride month across America, and Rihanna’s label Savage X Fenty is once again showing full support for the rainbow that is the LGBTQIA community, proving that celebrating who you are never goes out of style.
As Hypebae reports, the brand dropped its latest Pride campaign and collection, and this time, it’s partnered with the powerhouses at GLAAD (the LGBTQIA+ media advocacy organization) to deliver a gorgeous assortment of cotton essentials designed for ultimate self-expression.
Fronted by model Vivian Wilson, the campaign is a beautiful tribute to historic Pride movements, remixed with a modern, everyday twist. Everything is completely gender-neutral, allowing anyone to rock each piece exactly how they want. The lineup includes comfy boxer briefs, jockstraps, bralettes, high-leg bikinis and graphic T-shirts stamped with empowering phrases like “Queer” and “Love Us Loud.”
Whether you want to scream it from the rooftops in vibrant rainbow brights or keep it low-key in classic black-and-white, this collection delivers. Plus, the commitment doesn’t end when June does; Savage X Fenty is moving select styles straight into its permanent core lineup, all year round.
Head to the brand’s website to shop the looks.
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Photo Credit: JStone / Shutterstock.com
