The internet’s boyfriend and Louis Vuitton Ambassador Callum Turner is suited up for the brand’s Spring/Summer 2026 pre-collection campaign, alongside British footballer (that’s a soccer player, to the American crowd) Jude Bellingham.
As Hypebae reports, designed by Men’s Creative Director Pharrell Williams, the campaign pays tribute to hot muses, British settings and canine companions.
Okay, so Turner’s hot and heavy with Dua Lipa, we get the appeal. Plus, he’s already racked up an impressive resume, including The Boys in the Boat and Masters of the Air. Friend of the House Jude Bellingham is alongside Turner, photographed by Oliver Hadlee Pearch with an unmistakably British backdrop that evokes country-chic with classic tailoring.
The footballer and actor wear pieces that nod to the dress codes of eras long gone and bring them into today’s modern world as something “equal parts metropolitan globetrotter and bucolic dandy,” as stated in the press release.
The It-boys are seen in gardens, on the steps of monuments and behind the wheel of a classic convertible. Jackets and waistcoats, plenty of herringbone and wool suits scream sophistication, but with an added slouchiness for that effortless cool. In true Pharrell style, streetwear aesthetics also make an appearance through the low-top sneakers.
Alongside the clothing, a pet accessory capsule is modeled by canine friends sporting the collars, harnesses and even puffer jackets. Hot boys and cute dogs in fast cars? Louis Vuitton knows exactly what it’s doing.
Check out the campaign by goig to the Louis Vuitton website for the first drop of the collection.
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Photo Credit: Fred Duval / Shutterstock.com