Kim Kardashian is no stranger to provocative fashion drops, but her latest SKIMS release may be her boldest yet: the Faux Hair Micro String Thong, dubbed “The Ultimate Bush.” The unique undergarment comes with built-in faux pubic hair in twelve shade options, combining curly and straight textures. The product was introduced with a retro-game show style video titled “Does the Carpet Match the Drapes?” — a tongue-in-cheek nod to social norms around body hair.
SKIMS describes the thong as its “most daring panty yet,” priced at $32. As expected, the reaction has been polarizing. Some fans praised the audacious marketing and novel idea; others questioned who asked for such a product or whether it misses the point. Comments ranged from “smart and campy” to “I’m calling 911.”
Still, in true Kardashian fashion, the controversy may fuel curiosity more than criticism. With SKIMS already known for pushing the boundaries of what’s expected in intimate apparel, this faux hair thong seems designed to incite conversation — and perhaps land in closets of those who gravitate toward the unexpected.
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