Kris Jenner’s Platinum Reinvention: Bold, Bright, and Unapologetic

At 69, Kris Jenner just turned heads with a dramatic new look—she went platinum blonde. In a recent Instagram video, she shared a behind-the-scenes transformation orchestrated by celebrity hairstylist Chris Appleton, moving away from her signature dark pixie to a bold ice-blonde hue.

The clip opens with Jenner makeup free and wearing a simple hoodie, seated in a styling chair while Appleton mixes the dye. She silently mouths, “Wait, I need a minute,” mimicking Sabrina Carpenter’s song lyrics, before he spins the chair for a reveal of her elevated new look paired with a sleek all-black outfit.

Fans and fellow artists alike reacted enthusiastically. Makeup artist Ash. K. Holm, tagged in the post, wrote “we did that!!!” alongside heart-eye emojis. Comments flooded in: “She looks incredible,” “I’ll have what she’s having,” and “Stunning work and so much fun.”

Kris’s plunge into platinum is hardly her first hair reinvention—she’s previously experimented with blonde styles over the years. But this moment feels symbolic: a fearless marker of evolution, confidence, and the power of image. As always, she reminds us that reinvention doesn’t have an expiration date.


Photo Credit: Kathy Hutchins / Shutterstock.com