GapStudio has launched its Fall/Winter 2025 Collection 3 with a campaign starring Gwyneth Paltrow and her daughter, Apple Martin.
As ELLE reports, the campaign, lensed by Mario Sorrenti with creative direction by Zac Posen, highlights the enduring legacy of Gap and its generation-crossing timelessness, peppered with advice about growing up and finding personal style, delivered by Paltrow to her daughter.
It’s no secret that Paltrow has cemented herself as a style icon over her long career, which has undoubtedly given her daughter access to one of the most sought-after wardrobes a girl could ever ask for. “She goes and takes a lot of my ’90s clothes. I’ve just watched her style grow and evolve,” Gwyneth notes in the campaign video. “I don’t know if it’s stealing,” Martin jokes about her mother’s iconic pieces. In a whisper she continues, “But I’m stealing them.”
In the GapStudio campaign, the pair are spotted in pieces from the Collection 3 launch. With 38 pieces, the collection features satin midi dresses, maxi slips, sheer turtlenecks, and matching sets—designs inspired by both romanticism and minimalism, described as “classics made to wear and share.” It includes mid-priced denim staples, effortless slip dresses, and newly interpreted version of the faux leather jackets and tailored essentials that Paltrow was known to wear in her 20s. “Gap has always been part of my family’s life,” said Paltrow in an online statement. “It’s classic and effortless, and Zac has brought a fresh perspective that makes the brand more wearable than ever.”
“This collection is a capsule wardrobe that feels personal and endlessly adaptable,” Zac Posen, EVP and Creative Director of Gap Inc, said in a press release. “We drew from the optimism of the ‘60s and the cultural energy of downtown New York in the ‘90s, a moment when modernism and nostalgia collided to create a new style language. Every piece carries presence, from tailoring that frames the body to fabrics designed for movement and dimension. These are clothes made to live with you, day after day, season after season.”
You can now view and shop the collection at Gap Stores and online.
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Photo Credit: Ron Adar / Shutterstock.com