Ulta Beauty has announced that they will be the official beauty retail partner for Beyoncé’s “Cowboy Carter” Tour.
According to Ulta’s press release, Ulta Beauty will be building off the success of its recent exclusive launch of Beyonce’s hair care line Cécred, and the partnership aims to bring fans an unforgettable summer of beauty, artistry, and self-expression through exclusive access to Cowboy Carter Tour-inspired beauty looks, curated product assortments, immersive experiences, and Beyoncé’s celebrated beauty brands, including an exciting brick-and-mortar retail debut of Beyoncé’s highly coveted fragrance Cé Lumiére by Beyoncé Parfums, (available for a limited time in select Ulta Beauty stores and on ulta.com).
As the Cowboy Carter Tour sweeps across the country, Ulta Beauty will unveil seven special beauty looks inspired by each tour stop—reimagined in collaboration with local hero influencers and brought to life in stores, online, and across social media. Additionally, Fans can attend live masterclasses with Ulta Beauty Pro Artists on May 7 in Los Angeles and May 21 in New York City select store locations, and fans can enjoy Cowboy Carter Tour beauty looks “on-the-go” with an exclusive GLAMlab virtual try-on experience within the Ulta Beauty app.
“Ulta Beauty sits at the intersection of beauty, culture, and self-expression—and this summer, there’s no bigger cultural force than Beyoncé’s Cowboy Carter Tour,” said Kelly Mahoney, Chief Marketing Officer, Ulta Beauty. “From makeup and skincare to hair and fragrance, beauty is how fans show up for the moment, and we’re proud to be their destination for turning inspiration into expression. Whether you’re headed to a show or channeling the tour’s energy at home, Ulta Beauty is where the Cowboy Carter Tour experience comes to life.”
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