Whether you love ’em or hate ’em, no one can doubt that the Kardashian-Jenner clan’s claim to fame has gone well beyond their “Keeping Up With” reality series. This is a family full of business and marketing geniuses, and they’ve spawned plenty of entrepreneurial ventures to prove it.
From Kim’s Skims to Kylie’s lip kits, these women know how to not just tap into a market, but completely take it over. Now Khloe, whose Good American Jeans empire shows she’s at the top of her game, has just launched her very own Khloud Protein Popcorn, a snack that delivers exactly what its name promises.
As Food & Wine reports, it’s a snack that will make you feel guilt-free while tasting delicious. Made with whole-grain corn kernels grown in Nebraska, Khloud is non-GMO, gluten-free, kosher, crafted without seed oils, and a single serving contains seven grams of protein.
“To me, snacks should be easy and delicious and you should feel good about sharing them with family and friends. That’s what inspired Khloud,” Kardashian told Food & Wine. “I didn’t want it to feel like your typical ‘protein snack,’ I wanted something that tasted amazing, was easy and convenient, and was made with real, non-GMO ingredients.”
The popcorn itself isn’t what gives the snack its high protein content. After the corn kernels are air-popped and lightly coated with olive oil, they’re tossed in what the brand calls “Khloud dust.” This proprietary dust is a mixture of seasoning and protein powder made from milk protein isolate. In simple terms, milk protein isolate is a concentrated form of the protein found in milk. It’s usually obtained from skim milk and involves removing all the non-protein components of the milk through processes such as ultrafiltration.
Protein powder made from milk sounds like it would lend itself to a cheese-flavored snack, so it’s no surprise that one of the first three flavors Khloud Protein Popcorn is launching with will be White Cheddar. This is complemented by two other options: a simple Olive Oil & Sea Salt and Sweet & Salty Kettle Corn.
For anyone less-versed in the Kardashian universe, the decision to release a protein popcorn might seem unexpected. But luckily I do keep up on all things Kardashian, and Khloé’s food brand aligns with her identity as a mom and someone who loves to exercise.
Parents concerned about their children’s protein intake may find this snack a helpful way to sneak in more of the macronutrient. Additionally, those focused on building muscle can add popcorn to their repertoire of protein-rich snacks that go beyond the usual shakes and bars. As Khloé tells Food & Wine, “When we were dreaming up the vision for Khloud we thought why not make the perfect snack work a bit harder?”
Seven grams of protein may not sound like a ton, but this isn’t meant to replace a meal — it’s a snack. It’s simply a way to supplement your diet with some extra protein. If you’re a popcorn lover in particular, it has a notably higher protein content than many other ready-to-eat popcorns available. Fan-favorite popcorn brand SkinnyPop, for example, has only two grams of protein in each of its single-serving, 100-calorie bags.
Khloud is now available nationwide and can be purchased at Target locations throughout the United States, on target.com, and khloudfoods.com.
It’s likely that popcorn won’t be the only exciting thing we see from Khloud. Khloé says she anticipates more delicious projects from the brand, noting that “We have big plans ahead. We’re staying in snacks but expanding into new categories. I think there’s so much space to reimagine everyday snacking, and I’m so excited.”
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