Historically, all one needed to unwind was a relaxing hot bubble bath—or, if you’re lucky, a dip in the backyard hot tub or pool. Today, however, backyard enthusiasts are taking cues from European wellness traditions, building cold plunge pools and saunas instead.
As Elle Decor reports, fueled by social media and celebrity endorsements touting these invigorating amenities as a way to improve circulation and reduce inflammation (we’re looking at you, Harry Styles, Lady Gaga, and David Beckham), cold plunge tubs will be a fixture of many backyards in 2025.
The share of listings on Zillow that feature an at-home cold plunge pool is up 130% compared to last year, according to Zillow’s 2025 trend report. Zillow data found that these icy tubs are showing up most frequently in markets like Stamford, Connecticut; Las Vegas; and Los Angeles.
Most often, they are a part of homes listed as luxury properties (a cold plunge pool with wiring and plumbing fixtures can cost around $30,000 to install), but there are portable cold tub options that DIY-ers are making their own in smart and budget-friendly ways.
With cold plunges like this, who needs to go to Iceland anymore?
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