Travis Scott is starting 2025 in full throttle with the release of the high-energy visual for his new single “4×4,” which hit streaming platforms on January 24. The video, packed with action and nods to Scott’s Texas roots, arrives just days after his electrifying halftime performance at the College Football Playoff National Championship.
In the video, Scott channels presidential swagger as he’s escorted by the Secret Service across a cityscape. The scene then transitions to a football field, where he takes command of a marching band, a moment that mirrors his live performance atop the Mercedes-Benz Stadium roof earlier this week.
Texas Pride Meets WWE Energy
Scott’s Texas pride is on full display as he dances draped in a Texas state flag. However, it’s his WWE fandom that takes center stage. The rapper flexes a custom “4×4” championship belt and pays homage to wrestling legend Triple H by spraying water into the air in the wrestler’s signature style.
The song itself debuted as the official theme for WWE’s Raw, which premiered on Netflix earlier this month. Scott even appeared at Raw’s Netflix debut at L.A.’s Intuit Dome, bringing his championship belt along and escorting Jey Uso to the ring for his match.
A Heart-Racing Finale
The “4×4” video delivers a high-octane conclusion with a cinematic car chase scene. Scott is pursued by a fleet of police vehicles and helicopters in a nod to the infamous O.J. Simpson chase, adding a dramatic flair to the visuals.
A New Era for La Flame
With “4×4” kicking off a busy year, Travis Scott is gearing up for major moments in 2025, including his headlining slot at Coachella in April. Proceeds from the single’s CD sales and his LAFD merchandise collection will benefit Direct Relief’s California Wildfire Response Fund, continuing Scott’s commitment to philanthropy.
“4×4” not only showcases Travis Scott’s creative versatility but also sets the tone for what promises to be a defining year in his career.
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