It’s been seven long years since J.Crew, the iconic clothing and lifestyle brand, discontinued its mail-order catalog that reached thousands of dedicated American shoppers for decades. For decades, the J.Crew catalog served as an enduring reminder of the transition between seasons, a spotlight on all the latest and greatest trends, and a worthy excuse to introduce plenty of ultra-chic new pieces to one’s wardrobe. Well, this September, the catalog returns with a new, contemporary look, but it retains the same charming, pared-back elegance it has always possessed.
So what can the J.Crew shoppers of 2024 expect? As Town & Country reports, the updated catalog features the label’s signature preppy aesthetic that readers have known and loved for years, but with a contemporary twist. It’s filled to the brim with campaign imagery, but the latest booklet makes space for editorial content with Q&A interviews as well.
Fusing the allure of the nostalgic, liberating elements of coastal life and the electrifying, bustling magnetism of the city, the catalog offers a stunning look at all of the autumn styles soon to be available to shop in-store and online. With four distinct covers, including one featuring Demi Moore, the Fall 2024 catalog invites clientele to dive into the label’s unique aesthetic headfirst, featuring scenes of models clad in the latest pieces enjoying slow days on the beach in the Hamptons, exploring New York City, and everything in between.
J.Crew plans to publish three times per year, starting with the the current fall catalog which comes in four different covers, including one with ’90s icon and J.Crew mega-fan Demi Moore. According to the brand, each catalog will also “spotlight a mix of multi-generational faces that capture the essence of J.Crew’s city-meets-coast DNA.”
Inside the pages of the Fall catalog, which was crafted in partnership with Parisian-based creative design studio Atelier Franck Durand, you’ll find all sorts of coastal-inspired looks featuring pieces from J.Crew’s new collection, as well as slew of country essentials (think: barn jackets and wool coats) and fall city staples, such as blazers, loafers, and cashmere sweaters.
In addition to the printed edition, the catalog will be available in all J.Crew stores as an immersive in-app experience and will be integrated in a variety of consumer-focused activations in New York City throughout September.
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