When Christian Siriano took to TikTok and Instagram on August 19 to share that he was without a NYFW makeup sponsor and calling for makeup artists to work his Spring 2025 show, more than 4,000 makeup artists, including “Euphoria” makeup artist Donni Davy and brands like Revlon answered the call.
Revlon, which exited bankruptcy last year, hasn’t been a part of New York Fashion Week since 2014 when it sponsored looks at some pretty big shows, including Oscar de la Renta, Jonathan Simkhai, Rag & Bone and Marchesa.
MAKEUP UPDATE!!! WE DID EVERYONE! We had over 4,000 artists reach out from all over the world and we finally picked 20 to be backstage with me during #nyfw!! My friends at @revlon saved the day and are now our main sponsor after a 10 year break from New York Fashion Week! I’m also excited to have my friend @makeupvincent helping us create the look with these new talents and I can’t wait for you all to see the show! XxCS
Celebrity makeup artist Vincent Oquendo will serve as the lead makeup artist working alongside 20 others who responded to Siriano’s post.
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