Popeyes is vying to be the “Official Wing of Watching Football.” And its brand-new flavor may just help make that happen.
As Food & Wine reports, last week Popeyes announced the launch of a brand-new wing flavor, its Sweet’ N Smokey Chipotle, which it explains comes coated in Chipotle chilies to add “that smokiness and spiciness” and is finished with a touch of honey to balance the heat with a little sweetness.
“Football is all about bringing people together, and at Popeyes, we believe that great food is at the heart of those moments,” Bart LaCount, the chief marketing officer of Popeyes U.S. and Canada, shared in a statement. “With our new Sweet ‘N Smokey Chipotle Wings and our commitment to being The Official Wing of Watching Football, we’re making it easier than ever for fans to enjoy the game with a flavor packed spread that’s sure to be the MVP of any gathering. But don’t take our word for it — try for yourself.”
However, as Popeyes noted, it’s not the only chain dropping a new wing flavor this season. So, to entice people to try its wings too, it’s offering a deal for “any football- watching occasion.” It’s giving fans the chance to snag 6-piece Wings for free at Popeyes (with a $10 minimum purchase) from August 26 through September 8, so you can compare their wings to the other guys and see which one you like better.
The chain also noted that the deals aren’t stopping there and that football fans specifically should keep an eye out throughout the season for deals and activations to keep the snacks rolling in.
The new Sweet ‘N Smokey Chipotle joins its already lengthy list of wing flavors, including Honey BBQ, Roasted Garlic Parmesan, Signature Hot, Ghost Pepper, Honey Lemon Pepper, and Sweet ‘N Spicy. In June, the brand also added several boneless wing flavors to its permanent menu, including Classic, Honey Lemon Pepper, Signature Hot, Honey BBQ, Sweet ‘N Spicy, and Roasted Garlic Parmesan.
“Our new Boneless Wings are a game changer,” Jeff Klein, the president of Popeyes North America, shared at the time. “Our culinary team brought the best flavors from our existing Wing platform to this new Boneless offering to give our guests the best of both worlds.”
So, even if you don’t fall in love with the new flavor, there’s bound to be another one on the menu for you.
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