As sustainability efforts continue to remain a focus from brands of all sizes, various unique approaches to repurposing materials have been employed. Just under two years ago, Nike introduced its new Re-Creation program to work with designers around the world, reworking vintage and deadstock items and fabrics to create new garments.
As an expression of Nike’s circular vision, the Re-Creation program helps reimagine waste streams as resources and creates new value by reusing its own materials and products. “Nike Re-Creation highlights an exciting moment of experimentation and progression,” says John Hoke, Chief Design Officer, NIKE, Inc. “The program exemplifies Nike’s collaborative spirit, bringing together experts in design, retail, supply chain and sustainability to strategize and learn.”
As Hypebeast reports, for its latest project, Nike teamed up with Peder Cho’s UTOPIA to apply his forward-thinking design approach to craft new pieces. Everything from cropped puffer vests to large lattice tote bags are featured with slick tonal Nike branding utilized throughout. Even the brand’s signature Tech Fleece sets have been reimagined with new paneling and baggier cuts. Rounding out the range, Cho crafted a woven bean bag constructed with quilted jacket lining to accompany the lookbook.
For those looking to shop through the entire UTOPIA x Nike Re-Creation collection, it is available for sale now at Bodega’s Los Angeles location. Afterwards, any remaining inventory will be listed for sale on Bodega’s website starting on May 31. For more information about the project, check out Bodega’s interview with the UTOPIA team discussing the new project.
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