For the first time ever, Oreo, the iconic chocolate sandwich cookies we all know and love, are representing a galaxy far, far away, with a branded Star Wars partnership in collaboration with Lucasfilm.
As Food & Wine reports, Special Edition Star Wars Oreo Cookies will be available in two symbolic iterations, though both cookies will have the same Star Wars packaging. Cookie lovers won’t know which side of the Force they’re on until they open their packs of Oreos and see if the creme inside represents the dark side or the light side.
Destiny awaits via red or blue creme, infused with “kyber” sugar crystals inspired by the crystals found in a Lightsaber. Cookies will further evoke the theme, with characters embossed in the chocolate: Darth Vader, Darth Maul, and a stormtrooper will be depicted on dark side cookie packs, and Luke Skywalker, Yoda, and Princess Leia will be on the light side cookie packs. Fans can look closely before indulging in the treats — 20 characters total appear on the special edition sandwich cookies, with 10 characters repeating across both varieties of cookies.
“Pairing two tremendously loved communities to launch the Star Wars Oreo Cookie Packs has been an amazing experience,” said Nicole Fischer, senior brand manager for Oreo in the United States. “We are continuing to make strides to cement our brand’s cultural relevance via strategic collaborations. We hope fans see how much we loved bringing their favorite stories to life, and that they have fun discovering the details we’ve included at every touchpoint.”
Before you tear open the packages, enjoy the original character artwork, replicated from a painting by illustrator Greg Hildebrandt, an iconic Star Wars poster artist since 1977. Will unopened or preserved packaging be an eBay moneymaker? Maybe.
The new Star Wars Oreos will be available for presale online starting on Thursday, May 30. Visit www.oreo.com/starwars to order. The cookies will also begin rolling out at retailers nationwide starting on Monday, June 10, and will be available while supplies last. That all means plenty of cookies to snack on when Star Wars: The Acolyte starts streaming on Disney+ on June 4.
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Photo Credit: Keith Homan / Shutterstock.com