If you haven’t heard, preppy athletic looks are back! From Zendaya’s tennis-core era to the resurgence of golf aesthetics, fashion is returning to its collegiate and sporty roots. Just in time for this revival, Tommy Hilfiger has reimagined its “International Games” line, a collection of timeless pieces originally released to celebrate the arrival of global sports to the U.S. for the Atlanta Olympic Games in 1996.
“The sporting calendar sets the cultural pulse for the year and 2024’s shaping up to be amazing.” said Hilfiger. “We’re building on our legacy of working with pioneers in sport and reimagining timeless American icons through an archival lens.”
For it’s modern reinterpretation, Tommy Hilfiger enlisted All-Pro NFL wide receiver Stefon Diggs, stand-out college basketball guard Deja Kelly, star of the all-Japan skateboarding association Aori Nishimura and Formula 1 driver and current member of Mercedes-AMG Petronas F1 Team Mick Schumacher. Photographed by Juanita Richards, the international collective is captured enjoying downtime in an American collegiate setting bringing their optimistic perspective to Classic American Cool.
The 41-piece capsule comprises men’s, women’s and gender-inclusive styles in the iconic red, white and blue Tommy Hilifger color palette. Standout pieces include an archival varsity jacket, a Chicago sailing jacket and a basketball jersey with “Tommy 85” written across the chest.
The Tommy Jeans International Games collection will be available from April 4, 2024 on tommy.com, in Tommy Hilfiger stores worldwide and through select wholesale partners throughout the season. Friends and followers of the brand are invited to join the conversation on social media using #TommyJeans and @TommyJeans.
—
Photo Credit: Ovidiu Hrubaru / Shutterstock.com