The “Diane von Furstenberg for Target” collection dropped on Saturday, and it’s apparently a hit because many shoppers say items are sold out.
The brightly-colored collection, designed by von Furstenberg and her granddaughter Talita, celebrates the brand’s 50th anniversary, and includes more than 200 items including clothing for women, girls and babies, as well as beauty and home items including chairs, storage ottomans and room dividers.
While those items will have a higher price tag – chairs start at $250 and room dividers are $500 – most items in the collection are under $50 and prices starting at $4. Lip-shaped coin purses are $5, for example. There’s a 14-day return policy on this collection, compared to Target’s standard 90-day return policy; RedCard holders receive 30 extra days for returns.
Also new: made-to-order furniture starting at $300, including headboards, benches and room dividers that can be customized in one of seven exclusive fabrics made for the Target collection. “It’s very happy, it’s very fresh,” von Furstenberg said at a preview of the collection earlier this month, People magazine reported. “It screams ‘DVF.’ You can’t absolutely deny what name is behind it.”
Born in Belgium, von Furstenberg, now 77, gained prominence as a fashion designer in the late 1960s and 1970s and is best known for her wrap dress. In addition to being Diane von Furstenberg’s granddaughter, Talita von Furstenberg is also a designer, entrepreneur, philanthropist and the co-chairwoman of her grandmother’s brand.
“Our partnership with Diane and Talita von Furstenberg represents Target at our best – curating an amazing and distinct assortment and offering it at exceptional prices,” said Jill Sando, Target’s executive vice president and chief merchandising officer of apparel & accessories, home and hardlines, in a press release announcing the collection. “Guests will fall in love with this inspiring and broad collection. There’s so much to spark joy, just in time for new spring looks – available only at Target.”
Diane von Furstenberg for Target is available now at target.com and in most Target stores. Whether you’re after bold matching sets, eye-catching patterned tote bags or colorful new tableware, you’ll want to move fast: The collection is only available for a limited time and is poised to sell out quickly.
It’s not unusual for shoppers to make a run on special Target drops. In the past, special collections from Lilly Pulitzer, Vineyard Vines, and Target’s own 20th Anniversary Collection, released in September 2019, also led to sellouts.
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