Nearly seven years after shutting down The Tig — a blog covering travel, fashion and more — Meghan Markle is finally giving the people what they want: a new lifestyle brand. And this time, it’s shoppable.
As Fashionista reports, a series of caption-less photos were posted to Instagram on Thursday, debuting American Riviera Orchard, out of The Duchess of Sussex’s new home base in Montecito, California. According to a trademark filing, the brand will cover everything from tableware (including plates, silverware and tablecloths) to cookbooks to food products, specifically jellies and jams.
A video posted to the cryptic Instagram account’s Story features Markle arranging a bouquet of flowers, baking in her perfectly-decorated kitchen and standing in a ballgown amidst the cobblestone walls of her home. Set to Nancy Wilson’s jazz tune “I Wish You Love,” it has a vintage feel, with grainy overlays and flickering film-like lighting.
Eager fans itching to know more can sign up for a waitlist on AmericanRiviera.com.
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Photo Credit: Shaun Jeffers / Shutterstock.com