World Nutella® Day was established on February 5th, 2007, by Sara Rosso, an American blogger and a Nutella® lover just like you. She thought the hazelnut spread deserved a worldwide celebration day, and all Nutella® fans agreed!
They began celebrating by sharing pictures, ideas, inspiration, and recipes on social media: that’s how World Nutella® Day became a global phenomenon. But the story doesn’t end here: in 2015, Sara transferred World Nutella® Day to Ferrero (the makers of Nutella®), so that it could live on and grow for years to come. From then on, every year we celebrate fans who share Sara’s love of its sweet creamy hazelnut goodness on World Nutella® Day.
According to Conde Naste Traveler, although Nutella® nowadays is treated as somewhat of an indulgence, the popular hazelnut-cocoa spread was actually borne out of wartime hardship, when it was developed in 1946 by Italian baker Pietro Ferrero as a cheaper alternative to chocolate. A riff on pasta gianduja, a chocolate paste invented in Turin during Napoleon’s rule (1796-1814, in case you don’t have a history book handy) Ferrero’s initial creation was something of a chocolate block that could be cut and sandwiched between slices of bread—economical, certainly, but not so appealing. The slab was eventually made spreadable, and the first jar of Nutella® left the factory on April 20, 1964. The rest, they say, is history.
Now, as Nutella® celebrates its 60th anniversary, Ferrero Group Executive Chairman Giovanni Ferrero says, “As we mark this milestone 60-year anniversary, we celebrate Nutella, a beloved global brand driven by an innovative spirit and decades of expertise.
“Through the unbeatable taste of Nutella, we have now created a range of new product experiences: Nutella B-ready, Nutella Biscuits, Nutella Muffin and Croissants. Looking ahead, we remain committed to building on this legacy, finding even more ways to offer fans positivity and choice. We have been spreading smiles across the globe for 60 years and through passion, creativity, and innovation, Nutella will keep the world smiling for years to come.”
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Photo Credit: Din Mohd Yaman / Shutterstock.com