You can add supermodel to Elton John’s legendary list of accomplishments and awards. On Wednesday, the iconic performer became the makeup world’s unlikeliest new model, appearing in Charlotte Tilbury’s 2023 holiday campaign, alongside supermodels Kate Moss and Jourdan Dunn, fellow singer Rina Sawayama, actor Micaela Jaé Rodriguez, and Tilbury herself, as well as her nieces Sofia Schwarzkopf-Tilbury and Bella Broekman-Tilbury to celebrate the festivities.
While the mash-up might seem a bit random — albeit a meeting of true British icons — it’s the result of the beauty brand’s role as the “official founding beauty partner” of John’s AIDS Foundation’s The Rocket Fund. As such, the brand will be offering a two-piece “Rocket Lips” lipstick set, housed in a star-adorned clutch, as part of its holiday product lineup. The makeup artist’s personal contribution to the Rocket Fund will support the Elton John AIDS foundation in helping over 40,000 young people most at risk of HIV and AIDS access life saving services and support.
On her website, Tilbury writes, “Darlings, it is my biggest honour and privilege to support The Rocket Fund powered by the Elton John AIDS Foundation. Elton is a legend, one of life’s visionaries and I truly believe that together we can inspire and empower everyone, everywhere, to live a life filled with confidence and end the stigma around HIV and AIDS. Discover the Rocket collection including NEW! lipstick shades and a star-studded makeup bag, and join Elton and I as we STEP INTO BEAUTY MAGIC this holiday season!”
While individual proceeds from the sales of the product will not go directly toward the foundation, the company made an up-front donation of an undisclosed amount to the fund, which aims to “help end AIDS for everyone, everywhere,” and tackle the issues of growing stigmatization, marginalization and poverty associated with HIV, per its website.
“It’s my mission to make sure that everything I do really is rooted in purpose,” Tilbury tells PEOPLE of supporting the cause. “I truly believe that it’s a virtuous circle of life. Doing something wonderful that changes the world is the reason I created this brand.”
See the full Charlotte Tilbury 2023 holiday campaign with exclusive interviews on PEOPLE.com.
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