Ahead of Sabato De Sarno’s debut at Gucci at end of this week — one of the most highly-anticipated events of Milan Fashion Week Spring 2024 — the brand released the designer’s first campaign on Monday, for its Marina Chain jewelry collection.
As Fashionista reports, De Sarno had teased the David Sims-photographed images back in August, drumming up excitement for his era at Gucci with the help of icon of the 2000’s, Daria Werbowy. The two go away back, it turns out: They first met in 2003, when De Sarno was starting out at Prada and Werbowy was kicking off her modeling career.
On his Instagram feed, De Sarno shared, “Daria, we started together in this business in 2003, and here you are with me at the beginning of this new adventure. David, you pictured her at the debut, now you are behind the camera for her comeback.”
It’s a full-circle moment for De Sarno and Werbowy as both enter a new chapter of their careers. Fittingly, the campaign feels stripped back in a nostalgic sense, with a stripped-down Werbowy posing poolside at the Chateau Marmont wearing nothing but the Marina Chain collection — which draws from an anchor motif first introduced in the late 1960s — and a Gucci hardware-branded black bikini bottom.
According to a press release, “the campaign and those who brought it to life are a celebration of Sabato’s debut in the world of fashion all those years ago, and of another debut, this time, at Gucci.” The brand teased a bit about the essence of De Sarno’s Gucci in describing the campaign, noting that it’s “a story that unfolds freely, but always meaningfully.”
De Sarno’s first collection for the brand debuts on the runway on Friday, September 22 during Milan Fashion Week. “I want people to fall in love with Gucci again,” De Sarno said in an exclusive interview with Vogue. “That’s why I use the word ‘ancora’ for my show… Ancora means a lot of things. It means again, but it’s also more personal; it’s not something you lost, it’s something that you still have, but you want more of it because it makes you happy.”
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Photo Credit: Cineberg / Shutterstock.com