As part of JCPenney’s continuing efforts to make the erstwhile department store relevant (and profitable) again, the company has partnered with celebrity stylist, Jason Bolden, known for his iconic red-carpet and fashion moments, to reimagine collections for JCP’s private brands – J.Ferrar and Worthington. Both collections will include an innovative take on tailored suiting and chic staples made for every size, shape and body – all at an affordable price.
“I want to give everyone a space and an opportunity to express themselves and feel like they have moments where they can walk through the world with impact. I think that’s what’s important about this collaboration with JCPenney,” said Bolden.
The stylist, who is based in Los Angeles and has styled the likes of Michael B. Jordan, Dwyane Wade and Vanessa Hudgens, is delivering his take on everyday, and yet affordable, luxury to JCPenney for a limited time only.
According to the JCPenney press release, the line will be “available in select stores and online this fall, the J.Ferrar x Jason Bolden and Worthington x Jason Bolden collections take you from daytime leisure to evening chic without missing a beat for glamour and sophistication that feels easy. JCPenney’s longstanding heritage of offering fashionable looks at great value for everyone in every size aligns closely with Jason’s belief in more inclusive fashion that allows people to find and express themselves.”
“Whether you’re dressing for the everyday or your own spotlight moment, these collections continue to represent JCPenney’s belief that fashion belongs to every body with the perfect fit, trend-right styles and affordable price every time,” said JCPenney Chief Merchandising Officer Michelle Wlazlo. “It’s been truly amazing working with Jason on these collections. You can see his creativity, keen eye, and sense of style in every piece and I’m so proud of this first-ever stylist collaboration for JCPenney.”
The J.Ferrar x Jason Bolden update gets a fashion-forward edge with modern suiting, trendsetting separates and tailored outerwear, available in sizes S-5XL and 30×32-38×32. While the Worthington x Jason Bolden collection focuses on work to weekend, day to night styles for fashionable women are reimagined with refined knitwear sets, timeless outerwear and menswear-inspired separates available in sizes XS-3X and 2-24W.
The J.Ferrar x Jason Bolden and Worthington x Jason Bolden collections launch on September 7 at midnight CT and can be shopped on JCPenney.com and in select JCPenney stores. Additional styles will come later in October.
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Photo Credit: Jonathan Weiss / Shutterstock.com