It’s officially Fall 2023 campaign season, and Calvin Klein went big with its latest unveiling. High on star power and somewhat low on clothes, the new ads star a virtual who’s who of Gen Z’ers with brand ambassadors Jennie Kim, Jung Kook of BTS and Kendall Jenner alongside Alexa Demie and Kid Cudi, both of whom are making their debuts for the brand.
As the brand so boldly put it in a press release: “For Fall 2023, Calvin Klein redefines sensuality through scenes of pleasure and play.”
Shot by Inez & Vinoodh, each talent’s individual world is amplified through unique environments and curated soundtracks for images and videos that are grounded in reality, yet larger than life. Taken separately, each scene tells a story of empowered confidence; as a whole, the campaign artfully embodies different facets implicit to the Calvin Klein brand. The result is a mix of black-and-white and color images with a timeless, minimalist aesthetic that feels like classic Calvin Klein.
There’s also an individualized feel to the assortment, with each star posing solo in their own series of images. Alexa Demie is bold and seductive in new Calvin Klein Underwear. Simultaneously assertive and relaxed, Kid Cudi evokes carefree creativity in Calvin Klein Underwear and Jeans. JENNIE dials up her confidence in a mix of casual and refined Underwear and Jeans looks. Jung Kook channels playful energy as he moves like no one is watching in classic Calvin Klein Jeans. Kendall Jenner amplifies her femininity with Calvin Klein womenswear.
The Fall 2023 collections reinforce Calvin Klein’s design codes of minimal, modern and sensual. Across Underwear, Jeans and apparel, this season presents elevated pieces that are essential to every wardrobe, for every lifestyle. Classic silhouettes are updated with new fabrics and refreshed fits, and are complemented by the latest Calvin Klein jewelry and eyewear. The result is an expression of effortless style connected to the way we live our lives today.
The Fall 2023 campaign and collection launched on August 14 on calvinklein.com. Campaign videos and extended content also streamed on the @calvinklein social channels throughout the week, and the campaign will appear on high-visibility digital and out-of-home placements around the globe.
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Photo Credit: Sky Cinema / Shutterstock.com