Coach has launched a capsule collection, co-designed by actress Kirsten Dunst and Los Angeles-based artist Jessica Herschko. Named Coach x Observed By Us, the collection salutes the wonder found in the everyday things, highlighting the beauty of daily life through its series of ready-to-wear items, bags, footwear, and accessories.
Though the historically low-key (and perennially stylish) actor hasn’t done a lot of promotion around it, she’s been working on the project with friend and illustrator Jessica Herschko; according to Instagram, Observed by Us began with Herschko customizing clothes and shoes with her drawings and selling them online. The idea, according to a press release, is to “capture the spirit of imagination that makes the process of creation fun.”
Drawing from Kirsten Dunst’s personal wardrobe, she, Herschko, and Coach’s creative director Stuart Vevers, combined vintage-inspired aesthetics with Coach’s legacy of craftsmanship and self-expression. This synergy is reflected in the capsule’s design and colour scheme, echoing Coach’s traditional colours with an added intensity.
Signature pieces in the collaboration are a wool pointelle crop top, overalls, and a straw hat, each adorned with Herschko’s distinctive hand-drawn illustrations. As an added twist, the collection incorporates ‘storypatches,’ a signature of the brand. These patches, featuring Herschko’s handwriting, reveal the narratives behind the collection’s illustrations.
“Creating this collection with Kirsten and Jessica was delightful. We got to celebrate our shared love of imagination and playfulness. Kirsten, and her style, has often been an inspiration for me,” said Vevers.
“We started Observed by Us to create clothing and other items with images that evoke a special, happy feeling and a sense of appreciation for both the natural and the man made,” said Herschko. “It was very fun to collaborate with Coach because, much like us, they see a world of possibility in the small details and have the ability to execute that perfectly.”
So far, Observed by Us has operated on a one-off or commission basis. This collaboration by Coach marks the first time it’s scaling up, extending this approach to a proper collection of ready-to-wear and accessories. There are T-shirts, knits, blouses, dresses and other separates, plus classic Coach styles like the Swinger 20 and the Tabby Messenger 19 covered in Observed by Us illustrations of flowers, ladybugs, dragonflies, fruit, UFOs and horse-drawn carriages, among other motifs. Prices range from $20 to $595.
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Photo Credit: Andrea Raffin / Shutterstock.com